North America's First Scaleable Contrast Therapy Studio
PLUNGE STUDIO
Plunge Studio is North America’s first scalable luxury hydrotherapy destination—created to restore the mind, body, and spirit.
The brand was built to elevate hydrotherapy from a wellness practice into a modern ritual. Classic yet forward, refined yet restorative, it celebrates resilience, renewal, and the power of immersion. More than a destination, Plunge Studio represents a lifestyle of balance, grit, and restoration—delivered through the lens of luxury.
Scope of Work
Go-To-Market
Visual Identity
Client
LÏEF DEVELOPMENT
Year
2025
Plunge Studio is where modern resilience meets refined restoration—an immersive ritual designed to renew mind, body, and spirit
Built on the principles of accessibility, scalability, and luxury, Plunge Studio was positioned to redefine hydrotherapy as both a wellness destination and a lifestyle brand. By balancing elevated design with operational efficiency, we anchored the business in a category of its own—luxury wellness that’s restorative, modern, and built to grow.
