Athlete Strategy Deck
LUKE KWON
When Luke Kwon stepped away from Good Good to forge his own path, we crafted the narrative to position him as more than just a player—he’s part of a generational shift redefining the game. Under the theme “The face of golf has changed forever,” we built a brand story that highlighted Luke as both athlete and cultural figure, emblematic of a new wave of stars reshaping how golf is played, seen, and shared. Our work gave him the platform to lead the charge forward with authenticity, confidence, and vision.
Scope of Work
Brand Creation
Visual Identity
Client
LÏEF DEVELOPMENT
Year
2025
A new identity for a new era of Luke
We may not have won the work, but we left a mark. Through brand strategy and visual identity concepts, we offered Luke a vision of himself that was sharper, bolder, and more aligned with the competitor—and leader—he is today. The process itself became the impact, sparking new ways for him to see and share his story. Sometimes the win isn’t the contract—it’s knowing the ideas live on, shaping how an athlete steps into his future.
