Athlete Strategy Deck
VINNY HANCOCK
In a culture saturated with influencers, true heroes stand apart. Our work with Vinny Hancock—the most celebrated marksman in U.S. Olympic history—was about revealing the human behind the medals. People today don’t just want allies; they want co-conspirators. They’re searching for passion, purpose, and service, and Vinny embodies all three. We developed a brand strategy and visual identity that allow him to extend his story beyond the range—positioning him not only as an athlete, but as a symbol of resilience and leadership willing to walk through the fire alongside those he inspires.
Scope of Work
Brand Creation
Visual Identity
Client
LÏEF DEVELOPMENT
Year
2025
Vinny Hancock believes greatness is built, not given. Through belief, focus, and relentless commitment, he’s turning discipline into a movement. This isn’t about medals—it’s about proving what’s possible when passion and perseverance align.
Vinny is more than a champion marksman. He’s the voice of conviction, inspiring others to rise with him.
Vinny’s brand identity was shaped to mirror his ethos—quiet confidence, relentless precision, and a commitment to excellence. Typography was chosen with strength and clarity in mind: bold, modern letterforms balanced by clean lines to reflect both discipline and approachability. The color palette draws from tones of steel and deep navy, symbolizing focus, resilience, and the steadiness of his craft, contrasted with accents of gold to represent achievement, belief, and aspiration. The overall tone—measured yet powerful—captures the duality of a humble family man and a world-class champion, positioning Vinny not just as an athlete but as the leader of a movement.
