SETTING NEW STANDARDS IN CREATIVE THINKING.

SETTING NEW STANDARDS IN
CREATIVE THINKING.

OVERVIEW

At Lip Loi, we believe great brands start with a shift in how people think. We blend strategy, design, and cultural insights to help clients push past the expected and create work that feels true, lasting, and authentic.

Our process spans brand identity, architecture, visual systems, narrative storytelling, and real voices always crafted to connect, resonate, and move with purpose across every touchpoint

OUR METHOD

WE DIVE DEEP

WE DIVE DEEP

WE PUSH LIMITS

TO CRAFT MEANINGFUL,

TO CRAFT MEANINGFUL,

TO DELIVER

LASTING BRANDS

LASTING BRANDS

TRANSFORMATIVE

EXPERIENCE

EXPERIENCE

HOW WE WORK

PEOPLE

WE WORK SIDE BY SIDE WITH OUR CLIENTS — CREATING SPACE FOR TRUST, HONEST DIALOGUE, AND SHARED CLARITY TO SET GOALS AND UNCOVER OPPORTUNITY.

PROCESS

INTENTION AND PURPOSE ARE ALWAYS AT THE CORE OF WHAT WE DO — SHAPING CONCEPTS INTO THOUGHTFUL, RELEVANT SOLUTIONS THAT CONNECT AND INSPIRE.

SYSTEM

IT GIVES US SPACE TO SHARE OUR METHODOLOGY, UNCOVER COMMON GROUND, AND SEE WHAT OTHERS MIGHT MISS — GUIDED BY INTUITION, GROUNDED IN INSIGHT.

FEELING-LED.
INSIGHT-FED.
DESIGNED TO CONNECT,
NOT JUST IMPRESS.

FEELING-LED.
INSIGHT-FED.
DESIGNED TO CONNECT,
NOT JUST IMPRESS.

Brand Strategy

Our experience and services work hand in hand - adapting to meet the evolving needs of our clients and their audiences, delivering smart, tailored solutions that grow with them.

Consumer Research

Competitive Analysis

Marketplace Insights

Brand Archetype

Brand Architecture

Brand Positioning

Brand Strategy

Our experience and services work hand in hand - adapting to meet the evolving needs of our clients and their audiences, delivering smart, tailored solutions that grow with them.

Consumer Research

Competitive Analysis

Marketplace Insights

Brand Archetype

Brand Architecture

Brand Positioning

Brand Strategy

Our experience and services work hand in hand - adapting to meet the evolving needs of our clients and their audiences, delivering smart, tailored solutions that grow with them.

Consumer Research

Competitive Analysis

Marketplace Insights

Brand Archetype

Brand Architecture

Brand Positioning

Visual Identity

Your brands visual identity and voice form a distinct languagedesigned to spark emotion and leave a lasting impression with the people who matter most.

Brand Identity

Brand Standards

Brand Systems

Brand Voice

Art Direction

Editorial Design

Visual Identity

Your brands visual identity and voice form a distinct languagedesigned to spark emotion and leave a lasting impression with the people who matter most.

Brand Identity

Brand Standards

Brand Systems

Brand Voice

Art Direction

Editorial Design

Visual Identity

Your brands visual identity and voice form a distinct languagedesigned to spark emotion and leave a lasting impression with the people who matter most.

Brand Identity

Brand Standards

Brand Systems

Brand Voice

Art Direction

Editorial Design

Go-To-Market Execution

We don't just talk, we deliver. From first spark to final mile, we stay locked in from concept to activation.

Target Audience Definition

Define Value Proposition

Positioning & Messaging

Channel Strategy

Launch Planning

Audit & Optimization

Go-To-Market Execution

We don't just talk, we deliver. From first spark to final mile, we stay locked in from concept to activation.

Target Audience Definition

Define Value Proposition

Positioning & Messaging

Channel Strategy

Launch Planning

Audit & Optimization

Go-To-Market Execution

We don't just talk, we deliver. From first spark to final mile, we stay locked in from concept to activation.

Target Audience Definition

Define Value Proposition

Positioning & Messaging

Channel Strategy

Launch Planning

Audit & Optimization

OUR TEAM

WE BREAK SH*T.

WE BREAK SH*T.

We Break SH*T.

WE REBUILD BETTER.

WE REBUILD BETTER.

IT'S JUST WHAT WE DO.

IT'S JUST WHAT WE DO.

WE REBUILD BETTER.

IT'S JUST WHAT WE DO.

IT'S JUST WHAT WE DO.

EXPERIENCE

16+ YEARS

NIKE SALES, MERCHANDISING, BRAND & GO-TO-MARKET STRATEGY EXPERIENCE

15+ YEARS

START-UP INVESTOR DECK STRATEGY & DEVELOPMENT

10+ YEARS

CROSS-INDUSTRY BRAND CREATION

5+ YEARS

ATHLETE BRAND STRATEGY & DEVELOPMENT

READY TO TELL YOUR STORY?
SAY LESS.
We’re here to help.