Luxury Real Estate Condominium Conversion

A brand identity grounded in story and soul. For Lïef Development in Midtown Phoenix, we began by uncovering the heart of the brand — its values, vision, and voice. Drawing from its commitment to intentional living and Sonoran serenity, we crafted a visual narrative that reflects both place and purpose. Through thoughtful strategy and refined design, we developed a logo, custom typography, and a desert-inspired color palette that together form a cohesive, elevated identity built to endure.