An Authentic Look Into What It Takes To Make It To The PGA

DRIVE FOR THE DREAM
A bold identity built for a bold story.
For Drive 4 The Dream—a television series chronicling the relentless pursuit of golfers striving to earn their tour cards—we set out to capture more than just a title. We created a brand system that embodies resilience, ambition, and the raw emotion of chasing greatness.
Rooted in the athletes’ journeys and designed with Hollywood executives and marquee talent in mind, our process distilled their narrative into a powerful visual identity. Through strategic design, we developed a logo, typography, and color palette that not only reflect the essence of the show but also elevate its visibility across screens and platforms.
The result: a brand identity that stands out, sparks emotion, and leaves a lasting impression—built to inspire audiences and resonate with partners at the highest level.
Scope of Work
Go-To-Market
Brand Creation
Client
LÏEF DEVELOPMENT
Year
2025